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Drive Customer Loyalty for Service Excellence
(Service Challenges)(8 hrs)

Course Code: TGS‐2019504256

This course covers the knowledge and application skills to enhance customer loyalty that involves developing customer loyalty strategies, evaluating the impact of the strategies and recommending changes to service operations plans that may impact customer loyalty.

Note: This is an In-Company training.

Course Details

Duration : 1 day (8 hrs)
Time : 9:00am to 6:00pm

Course Fee : $490.00
Nett Fee Incl. 7% GST : $524.30
Nett Fee after Training Grant* : $124.30 (SMEs) | $404.30 (Non-SMEs / Self-Sponsored)
Nett Fee after MCES* : $124.30

* Please click HERE for detailed information on course fee funding schemes, SkillsFuture credit, and a complete listing of funded courses. This course is eligible for use of SkillsFuture credit.

Course Application

Contact us for more information. 

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Develop strategies to improve customer loyalty
  • Evaluate the impact of customer loyalty strategies
  • Recommend changes to service operations plan affecting customer loyalty

Who Should Attend

This course is suitable for vice presidents, customer experience directors, regional directors, and marketing and communications directors.

Programme Outlines

  1. Develop strategies to improve customer loyalty
    • Design and implement a customer loyalty strategy to increase customer satisfaction and retention through the development of customer loyalty strategies
  2. Evaluate the impact of customer loyalty strategies
    • Evaluate the impact of customer loyalty strategies with criteria such as revenue from repeat customers, level of customer satisfaction, customer compliments-complaints ratio, and sign-up rates for customer loyalty programmes
  3. Recommend changes to service operations plan affecting customer loyalty
    • Make changes to service operations plans by refining workflow processes and standard operating procedures, introducing measures to cater to high volume customer traffic, and ensuring the team’s adherence to procedures for service delivery

Methodologies

Participants will undergo experiential learning through mini-lectures, group discussions, role-plays, quizzes, and videos.

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