Persuasive CommunicationCommunication - Spoken

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DurationTwo days
Course Dates05 Feb 2024 8:00am - 06 Feb 2024 6:00pm
06 May 2024 9:00am - 07 May 2024 5:00pm
05 Aug 2024 9:00am - 06 Aug 2024 5:00pm
04 Nov 2024 9:00am - 05 Nov 2024 5:00pm

Course Fee

Member $833.85
Non-Member $981.00
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • Course fees updated with 9% GST for 2024



Whether we are working in an organisation, managing a child, dealing with customers, colleagues, bosses or members of the public, we cannot always rely on our authority to get others to do what we want them to. We need to apply persuasive skills in such a way that the other person will do what you want them to do willingly. We need to change our approach to relating to people. To be more persuasive and influential in any situation, we need to use all of our communication skills including our visual, vocal and verbal skills. Through active listening, observation and involvement we become more alert and develop empathy for others. This will help us to achieve greater understanding and make us more persuasive and influential when dealing with people at all levels and situations

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Understand the fundamentals of persuasion and how it is used effectively
  • Enhance visual, vocal and verbal communication to be more assertive
  • Learn how to listen effectively so that you can understand and manage others
  • Apply the skills to given situations to become more persuasive

Who Should Attend

Anyone who needs to persuade an individual or group to be more co-operative, to collaborate, to adopt their ideas, to listen to their advice. Those who need to manage teams and get groups to work together. Those who need to convince their customers or bosses. Those who need to manage relationships at home.

Programme Outline

  1. The difference between persuasion and other forms of communication
  2. The most persuasive people and their strategies
  3. Group activity – Who do you need to persuade and how do you do it currently
  4. Evaluate your persuasive skills through questionnaire and discussion
  5. Understand the difference between Aggressive, passive and assertive communication
  6. How interpersonal skills like blending, contribute to the persuasiveness
  7. The importance of listening to enhance communication
  8. Listening skills questionnaire followed by a discussion
  9. How to enhance our visual communication, facial expression, mannerism
  10. How to connect in 90 seconds or less through visual communication
  11. Vocal qualities when speaking ie volume, tone and speed
  12. Case study on persuasiveness in the workplace
  13. Review of learning points from the previous session
  14. Different conversational styles and applying them to persuade
  15. How to use influence and be a role model to persuade others
  16. How to start, maintain and end a conversation
  17. Conversation starters and how to apply them
  18. Practice session in pairs and groups
  19. Group sharing and presentation of key points
  20. The advertising approach to persuasion ie AIDA
  21. Being persuasive in informal conversations, meetings and negotiations
  22. Taking on different roles to be more persuasive
  23. Persuading yourself before you persuade others
  24. Individual practice – persuading others to consider/adopt an idea


This workshop relies on a variety of techniques to help participants understand the art of persuasion and evaluate their persuasive skills. Case studies are presented through high impact videos and the trainer will use real-life scenarios to share tips on how to be persuasive towards others through the application of communication skills. Roleplay and individual practice are also applied.

Programme Trainer

James Suresh is a trainer, PR consultant and author. The co-creator of Singapore’s comic icon ‘Mr. Kiasu’, He has co-written a series of comic books as well as authored books on his military experience. He develops comic strips for magazines and writes scripts for various media. His recent book entitled ‘On a Street in Singapore’ was featured in the Sunday Times’ bestseller list and was awarded the Reader’s choice award2011.

James started his career as an army officer and eventually moved into education and public relations. Following his 15 year stint in the army, he set up a publishing and design company with some friends. After five years in the publishing business, James left to pursue his interest in training and PR Consulting. He conducts seminars and workshops on creative thinking, communication, motivation, anger and stress management in Singapore and the Asian region. James is also a certified EQ trainer and enjoys working with corporations, charity organizations, schools, youth groups and helping individuals to achieve their potential.

If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

Whether we are working in an organisation, managing a child, dealing with customers, colleagues, bosses or members of the public, we cannot always rely on our authority to get others to do what we want them to.

Contact Details

  +65 6842 6666