Negotiating For Results MasterclassSales

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DurationTwo days
Course Dates21 Feb 2024 9:00am - 22 Feb 2024 5:00pm
09 May 2024 9:00am - 10 May 2024 5:00pm
20 Aug 2024 9:00am - 21 Aug 2024 5:00pm
13 Nov 2024 9:00am - 14 Nov 2024 5:00pm

Course Fee

Member $833.85
Non-Member $981.00
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • Course fees updated with 9% GST for 2024


We are living in an age of increasing competition where only the fittest survive. And negotiations is likened to the game of staged chess, be it sales or at the boardroom, and unless we have a competitive edge the outcome is fairly predictable. We are programmed to fail. Negotiations is a must have skill and this  course is precisely targeted to address this. Equipped with skillsets to turn the tide against the odds, sharpening your negotiations skills and winning with predictable outcome . Corporate coups at the corridors of power are a known reality. How do we pre-empt being a new age casualty to that we so often hear making headline news and how in anecdote, could we predictably turn the table , moving the pawns, the rooks and queen protecting the King and play to win in this hostile and increasingly competitive environment , where only the fittest survive to be the legendary GOAT in this Masterclass

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Winning at the boardroom, where destinies are shaped  . Upon completion of this workshop, the participants will be able to; master the narrative in negotiating for results be it at the boardroom or situational circumstances and navigate  the treacherous and volatile terrain and win with predictable success:

  • Understand the fundamentals of negotiation theory and strategy.
  • Identify and analyze different negotiation styles and approaches.
  • Develop effective communication and active listening skills.
  • Create and implement negotiation plans.
  • Prime your EQ skills
  • Manage and resolve conflicts during negotiations.
  • Negotiate in cross-cultural and ethical contexts.
  • Evaluate negotiation outcomes and learn from experiences.

Who Should Attend

Individual players with an insatiable appetite to win,  corporate teams and top management in the hierarchy

Programme Outline

  1. Introduction to Negotiation
  • What is negotiation?
  • You didn’t sell products .Customers bought into your service
  • The importance of negotiation skills
  • Types of negotiations
  • The negotiation process

2.Negotiation Styles an Approaches

  • Competitive vs. cooperative negotiation
  • Distributive vs. integrative bargaining
  • Win-win vs. win-lose outcomes
  • Choosing the right approach for each situation

           3. Communication and Active Listening

  • Emotional intelligence
  • Effective verbal and nonverbal communication
  • Active listening techniques
  • Building rapport and trust
  • Handling emotional reactions

4: Planning and Preparation

  • Setting negotiation goals
  • Assessing the other party's interests
  • BATNA (Best Alternative to a Negotiated Agreement)
  • Developing a negotiation strategy

5: Conflict Resolution in Negotiation

  • Types of conflict in negotiations
  • Strategies for managing and resolving conflicts
  • Turning conflicts into opportunities

6: Cross-Cultural and Ethical Considerations

  • Cultural differences in negotiation
  • Ethical dilemmas in negotiation
  • Maintaining integrity and fairness

7: Evaluating and Learning from Negotiations

  • Assessing negotiation outcomes
  • Post-negotiation analysis
  • Continuous improvement in negotiation skills

8:   Real-World Applications

  • Case studies and role-playing exercises
  • Applying negotiation skills to specific contexts (e.g., Sales, business, personal, legal)


  • This course is designed to equip participants with the knowledge and practical skills through a combination of theory, role play , group interactive activities , with the aim of the learning participants to develop the ability to negotiate confidently in an array of matters and achieve mutually beneficial outcomes.

Programme Trainer

Abraham Judah,  is a dynamic and highly interactive trainer with an innate ability to captivate the audience and translate learning to enable change . JP as he is popularly known ,has more than 35 years of industry experience in the service industry with Singapore Airlines, ground services , in ticketing  , reservations  .Following his stint with Singapore Airlines, he then moved on as a quality service manager QSM , with a travel company and then fastracked to be the General Manager..JP was also the editor of an inhouse monthly magazine called  service bits  In his role as   quality service manager and GM of the service Co’,  he was intensively immersed in policies, pricing and contract negotiations .


With his wealth of experience in the service industry and vast exposure with people of global profile, his expertise in training rendered would be equal to the best and 2nd to none in the local scene. His domain expertise in people skills , leadership, customer service , and in change management goes beyond mere theories but what works


JP,  expertise is in transforming change and shaping destinies from the individual level to change management in organizations and across industries . A time tested coach and a mentor . His past laurels is a testimony to the present . JP, is the director of training consultancy ,Training GURU.

If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

The course is customised to provide participants with comprehensive knowledge of the required skills needed for negotiation.

Contact Details

  +65 6842 6666