Effective Events Management (Additional Class)Marketing

Introduction

The two-day workshop is designed to help participants to understand and apply the Principles of Effective Planning, coordinating and implementing events. Participants will learn how to weave in key messages when planning and implementing events.

This interactive workshop will also provide useful tips on how to make events newsworthy and how to apply the four Cs of Effective Event Management i.e. clarity of purpose, consistency of planning, change management and checkpoints in execution. Both planning and execution, as well as aspects of evaluating events, will be covered.

Key Takeaways

Upon completion of this workshop, participants will be able to;

• Understand the principles of planning and implementing successful events
• Learn how to weave messages into events and other communication tools
• Learn how to apply the four Cs of effective event management
• Apply the P2E2 model for planning and implementing events

Who Should Attend

• Anyone who needs to plan and execute small or large scale events
• Anyone who wishes to increase their skills and knowledge in managing events

Programme Outline

1. Knowing the Attributes of Events and their Purpose
2. Understanding Your Organisation’s Mission and Objectives
3. Formulating Key Messages to Support the Mission and Objectives
4. Conveying the Key Messages through Activities and Events
5. Understanding Your Target Audience
6. How to Package Events and Information to Interest the Audience
7. Group Exercise on Planning for an Event
8. Checklist for Planning and Implementing Events
9. How to Ensure Events Appeal to the Five Senses
10. Executing and Evaluating Events
11. Planning, Messaging, Scheduling, Executing and Evaluating
12. Summary and Concluding Remarks

Programme Trainer

James Suresh is a trainer, PR consultant and author. The co-creator of Singapore’s comic icon ‘Mr. Kiasu’, he has co-written a series of comic books as well as authored books on his military experience. He develops comic strips for magazines and writes scripts for various media. His recent book entitled‘On a Street in Singapore’ was featured in the Sunday Times’ bestseller list and was awarded the Reader's choice award 2011.