AI for Strategic Planning (New)Marketing

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DurationOne day
Course Dates25 Mar 2025 9:00am - 25 Mar 2025 5:00pm
24 Jun 2025 9:00am - 24 Jun 2025 5:00pm
22 Sep 2025 9:00am - 22 Sep 2025 5:00pm
05 Dec 2025 9:00am - 05 Dec 2025 5:00pm

Course Fee

Member $407.70
Non-Member $479.60
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • Company and Individual funding are no longer applicable in 2025

AI for Strategic Planning

Overview

In today’s fast-paced business environment, Artificial Intelligence (AI) is a game-changer for strategic planning. This workshop empowers senior leaders and strategic planners to leverage AI tools to gain deeper insights, optimize resource allocation, and make data-driven decisions that enhance competitive advantage. Attendees will learn how to use AI for market analysis, trend forecasting, and efficient decision-making, ensuring they stay ahead in a rapidly evolving landscape.

Course Introduction

This workshop introduces AI as a powerful tool for strategic planners, equipping them with the skills to interpret data, predict trends, and optimize resources. Through hands-on exercises and real-world case studies, participants will gain practical knowledge on how AI can drive smarter, data-backed strategies for organizational success.

Objectives

Upon completion of this workshop, participants will be able to:

  • - Use AI-driven insights to conduct comprehensive market analyses and environmental scans.
  • - Leverage AI tools to forecast trends and identify strategic opportunities.
  • - Optimize resource allocation to align with organizational goals and maximize efficiency.
  • - Integrate AI applications into strategic decision-making processes for a data-driven competitive advantage.

Programme Outline

Learning Objectives 1.0: AI in Environmental Scanning and Market Analysis

  • - Leveraging AI to track industry trends and market shifts
  • - Techniques for conducting data-driven environmental scans
  • - Case study: Companies using AI for strategic advantage

Learning Objectives 2.0: Data-Driven Decision-Making

  • - Analyzing large datasets for actionable insights
  • - Understanding AI-based predictive analytics for strategic planning
  • - Hands-on activity: Exploring an AI-driven data analytics tool

Learning Objectives 3.0: Optimizing Resource Allocation with AI

  • - AI applications for optimizing human and material resources
  • - Aligning resource allocation with business objectives
  • - Group discussion: Brainstorm AI strategies for resource efficiency

Methodologies

  • - Case Studies: Analyzing real-world AI applications in strategic planning.
  • - Hands-On Tools Exploration: Practice using AI-driven data analytics tools for strategic insights.
  • - Interactive Discussions: Encourage collaborative brainstorming for AI-driven solutions in strategic planning.
  • - Group Exercises: Apply AI insights to real-world strategic challenges in a guided setting.

Duration

One-day workshop (7 hours)

Trainer Profile

Melvyn Tan is a renowned AI strategist and business transformation expert based in Singapore, celebrated for his trailblazing approach in integrating AI across multiple sectors. With over two decades of experience advising senior executives and leaders from over 370 organizations—including prominent names like Brother International Singapore Pte Ltd, IHH Healthcare, Mabanaft Pte. Ltd., Sartorius Stedim Singapore Pte Ltd, Tenaga Nasional Berhad, CelcomDigi Berhad, AmMetLife Insurance Berhad, Yale-NUS College, Singapore Sports School, School of the Arts, and Bennett University in Greater Noida, India—Melvyn has established himself as a pivotal figure in leveraging AI to drive operational efficiency, innovation, and profitability.

As a thought leader in AI, Melvyn empowers organizations to harness AI’s transformative potential in finance, HR, marketing, and communication. His strategic frameworks and bespoke AI tools help organizations automate repetitive tasks, enhance decision-making, and elevate productivity. By guiding leaders to deploy AI that aligns with business objectives, he helps clients achieve measurable results and sustainable competitive advantage.

Melvyn holds both a Bachelor’s and Master’s degree in Business (Applied Economics) from Nanyang Technological University, with a specialization in Total Factor Productivity. He is also WSQ Advanced Certificate in Training and Assessment (ACTA) certified, underscoring his commitment to delivering cutting-edge training in AI and workflow automation.

By aligning AI capabilities with organizational goals, Melvyn helps businesses redefine their workflows in finance, HR, marketing, and communication. His visionary approach continues to position him as a trusted advisor and authoritative figure in AI-driven business transformation.

If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

Artificial Intelligence (AI) is a game-changer for strategic planning. This workshop empowers senior leaders and strategic planners to leverage AI tools to gain deeper insights,

Contact Details

  +65 6842 6666
  mdc@mdis.edu.sg