The Art of Influencing and PersuasionCommunication - General

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DurationTwo days
Course Dates21 Mar 2024 9:00am - 22 Mar 2024 5:00pm
06 Jun 2024 9:00am - 07 Jun 2024 5:00pm
09 Sep 2024 9:00am - 10 Sep 2024 5:00pm
02 Dec 2024 9:00am - 03 Dec 2024 5:00pm

Course Fee

Member $833.85
Non-Member $981.00
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • Course fees updated with 9% GST for 2024

Funding Available 

    SDF Grant Reimbursement (Non-WSQ)
    SDF Grant Amount: S$28.00
    Course Reference No.: TGS-2017500017
    SkillsFuture Credit
    (Individual Singaporean aged 25 and above)
    Pre-approved SkillsFuture funding of S$500.00

Click HERE for more info on SkillsFuture.


"The Art of Influencing and Persuasion" is a versatile guide designed for all participants. This workshop provides strategic and nuanced techniques to empower individuals in various roles, helping them effectively influence and persuade others. Emphasizing persuasive communication, empathetic understanding, and ethical considerations, it caters to a broad spectrum of contexts, from professional to personal interactions. Whether you're a leader, team member, or anyone seeking to enhance communication skills, this guide serves as a valuable tool for making a positive impact through influential and persuasive communication.

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Adaptability: Participants will learn how to apply the principles of influencing and persuasion across a variety of situations and audiences, demonstrating adaptability in their communication approach.
  • Strategic Mastery: The program equips participants with strategic techniques, enabling them to navigate complex communication scenarios with a heightened understanding of how to effectively influence and persuade.
  • Enhanced Communication Skills: The emphasis on persuasive communication helps participants refine their ability to articulate ideas, motivate others, and establish meaningful connections.
  • Ethical Awareness: Participants will gain insights into the ethical considerations associated with influence and persuasion, promoting responsible and principled application of these skills.
  • Positive Impact: The overarching goal is for participants to leverage their newfound knowledge to make a positive impact, both professionally and personally, by fostering collaboration and achieving desired outcomes through influential and persuasive communication.

Who Should Attend

  • Anyone who needs to plan and execute small or large scale events
  • Anyone who wishes to increase their skills and knowledge in managing projects

Programme Outline

This program outline is designed to provide a comprehensive understanding of influencing and persuasion, from foundational concepts to practical application, while emphasizing ethical considerations throughout the course.


  1. Introduction to Influencing and Persuasion
    • Introducing the basics of influencing and persuasion
    • Understanding why it matters in everyday life
    • Exploring fundamental concepts for effective interaction
  2. Understanding Your Audience
    • Techniques for audience analysis
    • Tailoring messages for different individuals and groups
    • Identifying and addressing diverse needs and motivations
  3. Strategic Communication Strategies
    • Crafting persuasive messages
    • Leveraging storytelling and narrative techniques
    • Utilizing rhetorical devices for impact
  4. Psychology of Persuasion
  • Understanding the basics of how people make decisions
  • Recognizing common mental shortcuts (biases) and how they impact choices
  • Building trust and credibility through effective communication
  1. Ethical Considerations in Influencing
  • Exploring what's right and wrong in persuasion
  • Setting boundaries for ethical communication
  • Discussing real-life examples and making responsible choices
  1. Practical Application and Skill Development
    • Role-playing exercises for real-world scenarios
    • Constructive feedback and coaching sessions
    • Action planning for applying learned skills in participants' contexts


  • Mini – Lectures
  • Facilitation
  • Videos and Case Studies
  • Group Work
  • Individual Presentation & Role Plays

Trainer Profile

Venkat V.M. Lingam is an International Trainer with more than 13 years of training experience having trained 21,000 participants. He is a certified Trainer in Australia (TAFE), Malaysia (HRDF) and Singapore (SSG). His passion for developing people started in the L&D and

human capital development areas and that encouraged him to include an important aspect of Emotional Intelligence to transform and change perspectives in individuals. He has trained candidates in various sectors from F&B, Travel & Tourism, Environmental Services

and for the past 8 years on the Leadership & People Management and Service Excellence framework. A number of government-affiliated training centers have sought his services, including Kaplan Professional, NTUC LearningHub, and Guilford Training Centre.






If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership;

Contact Details

  +65 6842 6666