The Art of Influencing and PersuasionCommunication - General

Introduction

The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Key Takeaways

Upon completion of this workshop, participants will be able to;

• Gain insight into personal behaviour and understand how our personality and work behaviour influences our ability to persuade and influence others
• Understand the interpersonal skills needed for persuasive influencing
• Complete a behaviour analysis and understand their influencing style
• Determine how our social skills and interactions determine our ability to influence and persuade others
• Master Cialdini’s 6 principles of persuasion
• Understand how to be assertive but not aggressive or passive
• Develop assertive influencing skills with all stakeholders including your boss
• Create an action plan for greater persuasion

Who Should Attend

• Anyone who needs to plan and execute small or large scale events
• Anyone who wishes to increase their skills and knowledge in managing events

Programme Outline

Module 1: The role of personality

• 4 main types of personality
• Personality profiling test
• How personality type affects persuasion

Module 2: Perception management

• How perception affects persuasion
• Verbal: choice of words
• Vocal: tone of voice
• Verbal: visual aids, dressing and demonstrations

Module 3: Persuasive communication skills

• Effective Social and Communication skills in persuasion
• Hands-on practises

Module 4: 6 Principles of Persuasion

• How can we apply Dr Cialdini’s 6 principles?
• Reciprocity: givers gain
• Commitment and consistency: people don’t like to contradict themselves
• Social proof: monkey see monkey do
• Authority: the power of uniforms
• Liking: the law of the same
• Scarcity: limited time only!

Module 5: Psychology of persuasion

• Understanding persuasion from the psychology angle
• The exceptions
• The persuasion challenge

Module 6: 3-Step Persuasion

Module 7: Assertion without aggression

Module 8: Persuading people different from us

Module 9: Power Closing

Methodologies

Video case studies, Role-plays, Inter-team competition and games (experiential learning), Group Discussion/Brainstorming, Mindful self-reflection, Creating a 90-day action plan