The Art of Influencing and PersuasionCommunication - General

Enquire MoreRegister NowCorporate Courses

DurationTwo days
Course Dates07 Nov 2022 9:00am - 08 Nov 2022 5:00pm
17 Jan 2023 9:00am - 18 Jan 2023 5:00pm
18 Apr 2023 9:00am - 19 Apr 2023 5:00pm
20 Jul 2023 9:00am - 21 Jul 2023 5:00pm
17 Oct 2023 9:00am - 18 Oct 2023 5:00pm

Course Fee

Member $826.20
Non-Member $972.00
  • Members enjoy a 15% discount before GST
  • Group Discount (3 or more participants) - 10%
  • All fees are inclusive of 8% GST

Funding Available 

    SDF Grant Reimbursement (Non-WSQ)
    SDF Grant Amount: S$28.00
    Course Reference No.: TGS-2017500017
    SkillsFuture Credit
    (Individual Singaporean aged 25 and above)
    Pre-approved SkillsFuture funding of S$500.00

Click HERE for more info on SkillsFuture.


The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.

This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour. The powerful tools acquired on this program work in written communications and public speaking. They also work in one-on-one and small group interactions where most persuasion takes place.

Key Takeaways

Upon completion of this workshop, participants will be able to;

  • Gain insight into personal behaviour and understand how our personality and work behaviour influences our ability to persuade and influence others
  • Understand the interpersonal skills needed for persuasive influencing
  • Complete a behaviour analysis and understand their influencing style
  • Determine how our social skills and interactions determine our ability to influence and persuade others
  • Master Cialdini’s 6 principles of persuasion
  • Understand how to be assertive but not aggressive or passive
  • Develop assertive influencing skills with all stakeholders including your boss
  • Create an action plan for greater persuasion

Who Should Attend

  • Anyone who needs to plan and execute small or large scale events
  • Anyone who wishes to increase their skills and knowledge in managing events

Programme Outline

Module 1: The role of personality

  • 4 main types of personality
  • Personality profiling test
  • How personality type affects persuasion

Module 2: Perception management

  • How perception affects persuasion
  • Verbal: choice of words
  • Vocal: tone of voice
  • Verbal: visual aids, dressing and demonstrations

Module 3: Persuasive communication skills

  • Effective Social and Communication skills in persuasion
  • Hands-on practises

Module 4: 6 Principles of Persuasion

  • How can we apply Dr Cialdini’s 6 principles?
  • Reciprocity: givers gain
  • Commitment and consistency: people don’t like to contradict themselves
  • Social proof: monkey see monkey do
  • Authority: the power of uniforms
  • Liking: the law of the same
  • Scarcity: limited time only!

Module 5: Psychology of persuasion

  • Understanding persuasion from the psychology angle
  • The exceptions
  • The persuasion challenge

Module 6: 3-Step Persuasion

Module 7: Assertion without aggression

Module 8: Persuading people different from us

Module 9: Power Closing


Video case studies, Role-plays, Inter-team competition and games (experiential learning), Group Discussion/Brainstorming, Mindful self-reflection, Creating a 90-day action plan


If you are interested in this corporate programme, please complete the following form and one of our representatives will get back to you as soon as possible.

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Quick Information

The ability to effectively influence and persuade lies at the heart of our personal and professional lives. The capacity to persuade is the key to effective leadership;

Contact Details

  +65 6842 6666