Effective Business Writing Skills (In-House Training)Communication - Written

Introduction

This programme is geared specifically towards executives and assistant managers to equip them with skills to deliver professional and effective written communications.

The programme aims to provide effective training sessions and training is customised to fit the learning needs of participants on-the-go; who need effective, easy-to-apply learning points which can be translated to work needs almost immediately. There will also be a session where a degree of one-to-one training can be provided for participant who might require more individual coaching on particular needs.

Key Takeaways

Upon completion of this workshop, participants will be able to;

• Identify the critical success factors of good business writing today
• Improve the style and accuracy of their writing
  • Including using proper punctuation and sentence construction
  • Removing antiquated phrases and Singlish in business writing
  • Achieving a good tone to sound friendly yet professional
• Adapt their emails and other written communication to different audiences and situations
  • Writing to get results
  • Structuring for logic, format, tone and style.
• Plan and organise their writing to fit their purpose
• Write and edit their work to make it clear, concise and easy to understand, and 
• Have a greater understanding of English grammar

Programme Outline

Module 1: Write it Best

• Best practices of written communications
• Time frames to respond within
• Adopting a courteous tone
• Communication and writing etiquette

Module 2: To whom are you writing?

• Understanding the needs of the reader or audience
• Phrasing language to encourage action
• Tone to adopt

Module 3: Why Write?

• Targetting the message to the correct intended audience
• Understanding the readers’ background knowledge on the subject
• Deciding on the key messages to communicate
• Writing to encourage action, writing to motivate

Module 4: Write it Right

• Structuring the message
  • Writing structures for different purposes
  • Informative writing: updates, memos
• Instructional writing: outlining a course of action
• Written exercises and quizzes to encourage participation, application and understanding of learning points

Module 5: Writing Reports

• Executive Summaries
• Report writing template

Module 6: Adopting proper language when writing

• Using proper grammar
• Exercises and quizzes on grammar
• Avoiding archaic language or ‘word whiskers’
• Avoiding typically Singlish expressions or language when writing
• Exercises and quizzes on usage

Module 7: Final assessment and reviews

• Feedback by Trainer on individual writing skills

Methodologies

Training will be done interactively online. There will be many written exercises and quizzes to apply what has been learnt. There will also be short and engaging zoom sessions for participants to better understand how language and expressions can be misinterpreted. 

Participants will also learn how to use language to their advantage by encouraging action from the reader.

Pre-work would be given at the before the start of the programme where the participants would have to write a document based on the scenario provided.

A personal review of each participants’ writing skills will then be provided during the course.

There is an opportunity for individual coaching if participants get samples of their own writing from within their organization to review their writing skills.

Programme Trainer

Lorraine Kwek has extensive experience in various capacities in the fields of marketing communications, including Advertising, Public Relations, Conference Management as well as Training. Her background training in Communication Studies at the University and her teaching diplomas in Speech and Drama and Public Speaking has given her a unique perspective on the importance of facilitation skills in group discussions as well as in a training context.

She has trained in the areas of communication and facilitation skills, selling skills and customer service, including effective speaking skills, dealing with difficult people, dealing with angry and dissatisfied customers, telephone techniques etc.