Digital Marketing Course

In the digital age, consumers hold all the power. With the click of a button, they can choose what they want to see, hear, or engage with. It’s easy for your brand to get dismissed as traditional forms of marketing become less effective. Whether you’re new to marketing, a senior marketing manager, or a C-level executive, you’ll need to attend courses on digital marketing skills to learn how you can make your business thrive here in Singapore or even in today’s global economy.

Custom-made for entry-level digital marketers, this two-day interactive Mastering Digital Marketing course by MDC here in Singapore sets the foundations of digital marketing. Participants will be introduced to various organic and paid digital marketing practices and learn to plan, execute, track, and measure different marketing campaigns (paid search, social media, and SEO) to take charge of their company’s digital presence.
 

Key Takeaways

Upon completion of this workshop, participants will be able to;

• develop a successful digital marketing strategy and align it with their business objectives and KPI
• navigate the world of paid advertising
• use social media to reach their customers
• leverage SEO and content marketing to increase their Internet visibility and profit
• Measure the impact and ROI of their digital marketing campaigns

Who Should Attend

Junior marketing executives, junior digital marketing managers, marketing managers, marketing directors, digital marketing managers, digital marketing directors, brand managers, media leads, etc.

Programme Outline

Learning Objectives 1.0 

• Digital Marketing Fundamentals
• Data-Driven Digital Marketing
• Digital Marketing Objectives and KPI-setting
• Digital Marketing Landscape

Learning Objectives 2.0

• Social Media: Organic and Paid
• Choosing the Right Social Media Platforms
• Setting Social Media Advertising Budget 

Learning Objectives 3.0 

• SEO and Content Marketing
• Content Creation for SEO 
• Link Building
• Link Building with Content Marketing

Learning Objectives 4.0

• Paid Search
• Ways to Use Paid Search
• How Paid Search Works
• Keyword Match Types
• Google Ads Strategy

Learning Objectives 5.0

• Measure and Improve Your Digital Marketing ROI 
• Digital Analytics Tools
• Using Google Analytics
• Digital Marketing ROI Metrics
• Measure ROI for Digital Marketing Tactics
• Improve Digital Marketing ROI

Methodologies

Lecture, presentation, demonstration, quiz, Q&A, practical exercise, peer review, discussion, reflection