DeepSeek AI: An Advanced and Cost-Effective Transformative AI to Build Intelligent AssistantsMarketing

DeepSeek AI: An Advanced and Cost-Effective Transformative AI to Build Intelligent Assistants

Overview

In today's rapidly evolving technological landscape, staying ahead means embracing cutting-edge innovations. DeepSeek AI, an emerging leader in artificial intelligence, offers transformative solutions that are not only advanced but also cost-effective. This course is designed to introduce professionals to the unparalleled capabilities of DeepSeek AI, demonstrating how it can be seamlessly integrated across various industries to drive efficiency, innovation, and growth.

Learning Objectives

• Discover DeepSeek AI's Unique Approach: Gain insights into DeepSeek AI's mission and its commitment to making AI accessible through open-source models.

• Explore Flagship Models: Understand the features and applications of DeepSeek-V3 and DeepSeek-R1, and how they stand out in the AI landscape.

• Ensure Data Privacy with Local Deployment: Learn how to implement DeepSeek AI locally to maintain data control, utilizing platforms like Ollama and Private LLM.

• Apply AI Across Industries: Identify practical applications of DeepSeek AI in digital marketing, policy-making, administration, and education.

• Master Fine-Tuning Techniques: Acquire skills to customize DeepSeek AI models for specific tasks, enhancing performance and outcomes.

Who Should Attend

This course is ideal for:

• Digital Marketers: Professionals aiming to leverage AI for content creation, personalized marketing strategies, and SEO optimization.

• Policy Makers and Administrative Managers: Individuals seeking to utilize AI for data analysis, report automation, and informed decision-making processes.

• Educators: Teachers and academic administrators interested in integrating AI to develop learning materials, provide personalized feedback, and enhance multilingual education.

Course Outline

Part 1: Introduction to DeepSeek AI

• Overview of DeepSeek AI

• Discover DeepSeek AI, a pioneering Chinese AI company founded in 2023, dedicated to democratizing artificial intelligence through accessible, open-source models.

• Comparison with Leading AI Models

• Explore how DeepSeek's models measure up against industry leaders like OpenAI's ChatGPT, focusing on performance metrics and cost-effectiveness.

• Innovative Training Methodologies

• Delve into DeepSeek's unique training approaches, including "test-time scaling" and "inference-time computing," and their focus on joint vision and language pretraining to enhance multimodal capabilities.

Part 2: DeepSeek's Flagship Models: V3 and R1

• DeepSeek-V3: The Versatile Generalist

• Learn about V3's architecture and its applications in text generation, translation, and question-answering.

• DeepSeek-R1: The Specialist in Reasoning

• Examine R1's design tailored for advanced reasoning and problem-solving, highlighting its exceptional performance on reasoning benchmarks.

• Architectural Innovations

• Understand the Mixture-of-Experts (MoE) architecture for efficient parameter utilization and Multi-head Latent Attention (MLA) for enhanced inference efficiency.

Part 3: Ensuring Data Privacy with Local Deployment of DeepSeek AI

• Addressing Data Security Concerns

• Acknowledge common apprehensions related to data storage with AI solutions and the importance of maintaining data privacy.

• Benefits of Local Deployment

• Discover the advantages of running DeepSeek AI models on local hardware, ensuring complete control over sensitive information and compliance with data protection regulations.

• Practical Implementation Strategies

• Introduction to User-Friendly Platforms

• Ollama: A platform that simplifies running large language models on local machines, offering a curated model library and cross-platform compatibility.

• Private LLM: Enables the operation of LLMs in secure, private environments, ensuring data remains within the organization's infrastructure.

• Step-by-Step Deployment Guide

• Guidance on installation, model download, and configuration processes to optimize performance and ensure security.

• Hands-On Demonstration

• Live setup of DeepSeek AI on a local machine using one of the recommended platforms, highlighting best practices for maintaining data privacy and system security during deployment.

• Overcoming Potential Challenges

• Discussion on common obstacles in local deployment, such as hardware requirements and troubleshooting tips, with solutions and resources for ongoing support and learning.

Part 4: Practical Applications of DeepSeek AI

• Digital Marketing

• Enhance content creation, personalized marketing, and SEO optimization using DeepSeek AI, with case studies on AI-powered social media strategies.

• Policy Making and Administration

• Automate data analysis and report generation for strategic decision-making, utilizing AI for risk assessment and policy optimization.

• Education

• Develop intelligent learning materials and personalized feedback systems, enhancing multilingual education with AI-powered translation.

• Interactive Hands-On Activity

• Participants will apply DeepSeek AI in their respective fields to create relevant materials, such as marketing content, policy briefs, or educational resources.

Part 5: Fine-Tuning DeepSeek AI for Optimal Performance

• Understanding Fine-Tuning

• Learn about the concept of fine-tuning AI models for specific tasks and its impact on performance.

• Advanced Fine-Tuning Techniques

• Explore techniques such as Supervised Fine-Tuning (SFT) and Reinforcement Learning (RL), and the application of Chain-of-Thought reasoning to enhance AI-generated results.

Trainer Profile

Melvyn Tan is a renowned AI strategist and business transformation expert based in Singapore, celebrated for his trailblazing approach in integrating AI across multiple sectors. With over two decades of experience advising senior executives and leaders from over 370 organizations—including prominent names like Brother International Singapore Pte Ltd, IHH Healthcare, Mabanaft Pte. Ltd., Sartorius Stedim Singapore Pte Ltd, Tenaga Nasional Berhad, CelcomDigi Berhad, AmMetLife Insurance Berhad, Yale-NUS College, Singapore Sports School, School of the Arts, and Bennett University in Greater Noida, India—Melvyn has established himself as a pivotal figure in leveraging AI to drive operational efficiency, innovation, and profitability.

As a thought leader in AI, Melvyn empowers organizations to harness AI’s transformative potential in finance, HR, marketing, and communication. His strategic frameworks and bespoke AI tools help organizations automate repetitive tasks, enhance decision-making, and elevate productivity. By guiding leaders to deploy AI that aligns with business objectives, he helps clients achieve measurable results and sustainable competitive advantage.

Melvyn holds both a Bachelor’s and Master’s degree in Business (Applied Economics) from Nanyang Technological University, with a specialization in Total Factor Productivity. He is also WSQ Advanced Certificate in Training and Assessment (ACTA) certified, underscoring his commitment to delivering cutting-edge training in AI and workflow automation.

By aligning AI capabilities with organizational goals, Melvyn helps businesses redefine their workflows in finance, HR, marketing, and communication. His visionary approach continues to position him as a trusted advisor and authoritative figure in AI-driven business transformation.