Transformation through Digitalisation (In-House Training)Marketing

Introduction

Digital Transformation is not about technology; it is a strategy for the organisation's future that encompasses people, process, data and service excellence. There is a significant difference between digitisation, digital transformation and disruption.

This 1-day programme will cover fundamental topics like digital trends and changing digital requirements. These functional and useful apps will boost productivity, discerning what constitutes fake news, guarding your company's interest against data breaches and cybersecurity, and basics in social media and digital marketing.

Key Takeaways

Upon completion of this workshop, participants will be able to;

• Differentiating digitisation, digital transformation and disruption.
• Understand the work trends and job requirements of the future
• Leveraging prevailing technology for disruption
• Utilising Data for Decision Making
• Master Personal Productivity Tools

Programme Outline

Module 1: Digital Transformation - How to surf the wave with ease

Module 2: Anatomy of the Jobs and Customers of the Future

• Understand the work trends and job requirements of the future

Module 3: Emerging High-Technology (Part 1)

• Navigate through technology affecting in your daily life
  • Artificial Intelligence
  • Internet of Things
  • Machine Learning
  • National Language Processing
  • Virtual / Augmented Reality
  • Cybersecurity

Module 4: Exploring General Apps for Productivity

• Navigate through popular and useful apps in your daily life
  • Google Suite
  • Office 365

Module 5: Data Analytics

• Volume of Data
• Velocity of Data
• Variety of Data
• Veracity of Data
• Value of Data

Module 6: Google Tools for Data Analysis

Methodologies

Presentations and discussions